Rachel opened her quirky, stylish and completely eclectic New Forest home to guests. She set up the business with an eight month old baby, an office in her kitchen and one house to share. We're now a team of five, with eight stunning homes and a bonkers four year old assistant. 

The one thing we all have in common is we're proud 'New Foresters' who are madly in love with the place. From our National Park and World Heritage Beaches, to our award winning menus, boutique festivals and gorgeous properties.

So follow us for stunning handpicked holiday homes to call your own, priceless insider-information on planning your stay and what's on in the woods...

 
  RACHEL PARSONS Founder, and general dogs body! Rachel has spent 18 years working within international tourism as a travel journalist, as well as running her own educational marketing consultancy. She set up New Forest Escapes four years ago and has worked across every area of the business. She's the go-to for Hosts, and has an unbelievable ability to attract the most interesting guests, celebs included!

RACHEL PARSONS

Founder, and general dogs body!

Rachel has spent 18 years working within international tourism, partly helping run an adventure tourism company in Australia, then as a travel journalist. She did a latter stint in London as running her own educational marketing consultancy but gave it up to get to the countryside.

In 2012 she set up New Forest Escapes and has worked across every area of the business. She's the go-to for Hosts, and has an unbelievable ability to attract the most interesting guests, celebs included!

Rachel also home-schools her 5 year old daughter, so works some odd hours. 

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Emma forsyth 

MD

Emma has joined the team recently. A huge fan of The Forest, especially it’s festivals and kayaking, Emma has been a ‘Weekender’ for 20 years and has now permanently moved in. After 7 years working for Mr Big Agencies in London on Global Advertising she’s now escaped. She’s teamed up with us to develop our goals, direction, brand, websites and communications. Then when we’ve done that, grow our partnerships with local business and boost the services we can offer our guests. When she’s not obsessing about our to-do lists, Em is probably wild sea swimming off Avon Beach, drinking a strong cosmopolitan at Framptons or making any excuse to spend the day at Herb House.

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JAN CALDWELL

Property Management

Superwoman Jan is based in the New Forest in Lymington and heads up our guest and property management team.

She can juggle any number of dramas and all things that need to be done; guest liaison, house management, horse control and sorting emergencies.

Jan’s been with us for over 2 years, so gets the long service and long suffering award for her amazing contribution.

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ROBYN HEDGES

Booking & Events Guru

Robyn grew up in the Cotswolds, then did the ‘London thing’ gaining 20+ years’ experience in event management and hotel sales. She travelled extensively all over the world and now lives in Lymington with her husband and 2 children.

She’s a Mum of a tweenage daughter, a lively 3 year old son and wife to a busy boaty husband.  Robyn is an expert at multi-tasking and making sure everyone is looked after and her main focus with us is developing weddings and corporate business. She has flair, style and energy abounding and is superb at spotting an opportunity for helping out. She has a great love of horses, cooking and interior design.

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NICOLETTE LOUBSER

Does the money stuff. 

Nicolette is originally from the pretty seaside town Langebaan in South Africa. She travelled to England 13 years ago and has not looked back since. Nicolette has worked in the Restaurant and Hospitality trade along the South African coast in various 5 Star Hotels and contempary, up-market Restaurants.

After having her kids she changed her career to Finance, she now lives in Lymington with her husband and 2 lively children. Nicolette’s main role at New Forest Escapes is smoothing out the Finance & Admin and picking up after the rest of the team when they need a break or some support. A keen cyclist and walker, she also loves watersports. She’s our best baker and loves reading when she gets a free moment – which is rare.

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BRYONY CALDWELL

Property & Lifestyle Photographer

Bryony works locally in the New Forest marketing for a very smart hotel. For her 5th day a week she works with us.

She has a background in modelling, fashion, design and promotion. As our No 1 photographer, she does very well capturing our homes in their very best light.

Never without a smile on her face, Bryony is brilliant at bringing out the personality in properties and makes it look easy!